Should your marketing focus on lead gen, education or credibility?

It’s a trick question, of course. You need all three. Without lead gen you’ve got no prospects. But I don’t think anyone will argue with me that lead gen is essential. It’s the other two people forget about. Without those you don’t have much chance of converting that lead you […]

I Blogged About You

Here’s an idea courtesy of Joan Stewart, who writes the Publicity Hound, a great email newsletter about generating PR for your business. She is writing about how to get the attention of journalists, but this is also a great way to get to know anyone who blogs – including influential people […]

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