Should your marketing focus on lead gen, education or credibility?

It’s a trick question, of course. You need all three. Without lead gen you’ve got no prospects. But I don’t think anyone will argue with me that lead gen is essential. It’s the other two people forget about. Without those you don’t have much chance of converting that lead you […]

I Blogged About You

Here’s an idea courtesy of Joan Stewart, who writes the Publicity Hound, a great email newsletter about generating PR for your business. She is writing about how to get the attention of journalists, but this is also a great way to get to know anyone who blogs – including influential people […]

Marketing Changes for the Recession

MarketingSherpa just released a chart showing the changes companies are making in their marketing tactics because of the economy. They did their survey at the end of September, which is before the worst hit, but this shows a lot of the same things we are seeing with our clients. Both […]

Marketing Every Small Software Company Should Be Doing

So you know where I’m coming from, here are the top 9 types of marketing I believe virtually every small software company should be doing: Pay-per-click advertisements (Google ads) Public relations Nurture program Search engine optimization Education strategy Email newsletters Flash demos Referrals Get Creative You can get a fuller explanation […]

Marketing ideas for small software companies

This blog is for all the CEOs of small software companies who are committed to taking their companies to the next level, despite having only a small marketing budget. These ideas are things I see other companies doing that you can copy. Some are strategic; others are purely tactical. Some […]

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