Theme 2: Open a Window into Your Business
A second issue people have is that they wonder what it will be like to do business with you. Social media provides a great way to invite people into your business and show them what your company is like. Let them get comfortable with who you are and how you do...
Easy Way to Get Quotes and Testimonials
Everyone loves seeing quotes and testimonials - they are a great way to get prospects more comfortable with your business. But a lot of people have trouble coming up with a good quote, so they put off giving you one. Here's how to make it easier for them... The...
Theme 1: Demonstrate Expertise
One of the first questions people will always have about your company is “Do they know what they are doing?” They need to have ways to confirm that you will do a good job for them. Social media gives you a lot of opportunities to show off your knowledge in your field....
How to Handle Clients Who Delay Getting You Materials
The project started out great, everything was going smoothly, or so you thought... Then your client missed a phone call with you. No big deal, you thought, and rescheduled. Then they missed the next one too. You're waiting for them to give you edits on a document or...
7 Essential Themes for Social Media Marketing
Wouldn't it be great if all you had to do was send out a tweet saying "We're selling the best widgets in the entire world, come buy some" - and that worked? I wish it did. But it doesn't. Businesses that are just getting started with social media often begin just like...
Can You Outsource Your Marketing Project?
The reality is that many projects are not a good fit for outsourcing. Others can be outsourced, but only after you have a good relationship with someone who knows your business well. Of course, some are great candidates and can be outsourced easily. The trick is...
Create Website Personas
When you are thinking about a website redesign – or even if you are simply tweaking your current site – personas are a very useful tool. What is a persona? A persona is a character who represents a group of people who use your site, who have a common purpose for being...
3 Best Questions to Ask Marketing Freelancers
If you are short on time, here are 3 questions that give you the fastest way to identify whether you are talking to someone who really knows what they are doing.
1. What process do you use when you work with clients?
In other words, what are the steps they are going to go through when they work with you?
Freelancers who have a lot of experience typically have a pretty well-defined system. They are going to need certain information from you, they are going to go through specific steps, they are going to give you certain reports, etc.
The more clearly they can articulate the process, the better.
2. What tools do you use?
Ready for PR?
Before you hire a PR agency or public relations consultant to help you get publicity for your company, you’ll want to do a little self-assessment ahead of time to determine what you have to work with. Spend an hour or two going over these questions with your...
What You Need to Accomplish With Your First Project
If you have been reading this blog for a while you know that we don't recommend outsourcing one-off projects. Instead we recommend that you find someone you can work with on a regular basis, who can handle a variety of similar projects for you. When you are looking...
Join the Revolution
Today we’re taking a break from our usual nurture marketing tips and doing something a little different… Maybe it’s just me, but I’m tired of all the bad news that seems to be popping up with regularity these days – all the talk about a double-dip recession, stock...
How to Get Marketing Freelancers Up to Speed Fast – Part 2
In the last post, I said that we use a 2-part strategy to educate marketing freelancers effectively and inexpensively. Here's the second part... Whenever we can, we choose the first project a new marketing freelancer works on so they can learn while they are doing...