I talk to a lot of CEOs who are thinking about blogging or Twittering, but are not sure how to get started. Here’s someone who is doing it right… His name is Marcus Tettmar, and his company is MJT Net. They are clients of ours, but Marcus was blogging and […]
If you run a small software startup outside the U.S. and are looking to break into the U.S. market, here is a teleseminar just for you. Daksh Sharma, one of the top marketing bloggers in India, interviewed me for an hour and a half on December 17. We covered all […]
Continuing that last post… Of course you want to invest in lead gen. That goes without saying. But how much effort do you put into education and credibility? It depends on what your biggest marketing problem is… Which of these statements is closest to your situation?
It’s a trick question, of course. You need all three. Without lead gen you’ve got no prospects. But I don’t think anyone will argue with me that lead gen is essential. It’s the other two people forget about. Without those you don’t have much chance of converting that lead you […]
SoftwareCEO has decided to post links to the archived recording of the “Recession-proof Your Software Firm” webinar free on their website through January 6. It is in the upper left hand corner, just under the navigation. There are three sections: 1. Bert Vermeulen, who talks about financing 2. Steve Kraner, […]
Here’s an idea courtesy of Joan Stewart, who writes the Publicity Hound, a great email newsletter about generating PR for your business. She is writing about how to get the attention of journalists, but this is also a great way to get to know anyone who blogs – including influential people […]
If you are looking to build credibility on your website, here is a really cool idea… When you send out a press release through PR Newswire you now have the option of getting the image of your choice displayed on one of those huge monitors in Times Square. You can […]
Not that I’m bragging (OK, I’m bragging), but SoftwareCEO’s email newsletter today features two articles on How to Recession-proof Your Business. Part 2 includes some of my tips on how to market in a recession.
Trendwatching.com is one of the coolest sites on the web. They track emerging consumer trends to give businesses ideas for new products and services. They do a monthly email newsletter where they highlight one trend or a group of trends they have identified. Even though these are consumer trends, but […]
I just received an email newsletter with this subject line: How to Craft Irresistable Subject Lines. That’s a great subject line – pretty much irresistable to someone like me who is currently involved in creating several email marketing campaigns for clients. A lot of the content was common sense, but […]