Beth Berman, WHY Coach / Compel-li-cations™ Coach, Speaker & Workshop Facilitator
“As a marketing and communications expert, I launched my biz solely on LinkedIn, have been using it forever, and thought I knew it all, Judy educated me on nuances and techniques I'd not considered before.”
Brenda Ortiz, Account Manager, IT Management Solutions
“ProResource took the marketing power inside LinkedIn and placed it directly in our hands.”
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LinkedIn for CEOs: What Your Profile Should Say About You
Before they meet with you, other executives will search online to learn more about you. Your LinkedIn profile is almost certain to be one of the top search results, so odds are good that's one of the links they will click. Your LinkedIn profile, unlike some of the...
Why Do Marketing Testing During Beta
Beta testing marketing isn’t the same thing as marketing beta software. (Are you confused yet?) The latter involves distributing software to the media, big customers, publishers and trainers who write manuals for the software. That's an important part of your launch,...
Best 5 Blog Posts: Crafting Email Subject Lines
If you're trying to figure out how to get your emails opened (and who doesn't have this challenge), here are the best blog posts we've seen about crafting great email subject lines. Read these posts and you'll also be able to end those debates about the ideal subject...
Boost Your Profile with LinkedIn’s Volunteer Pages
Volunteering can be a very satisfying way to spend your time. You are able to help your community—and it can help your business as well. LinkedIn’s new volunteer opportunities section provides executives a platform to showcase their volunteer spirit; this can be used...
Find Volunteers, Donors, Employees and Directors through LinkedIn Non-Profit Pages
Associations can sometimes find it difficult to fill empty board seats and locate donors, volunteers and employees. LinkedIn’s new non-profit pages make it easy to post volunteer opportunities on one of the largest professional databases available, providing you with...
Best 5 Blog Posts: Content Curation
Wondering if content curation will work for you? You've heard people talking about content curation... You may have heard that it's an easy way to do more social media status updates, gives you an almost effortless email newsletter, or allows you to post more on your...
The Role of Marketing During Beta Testing
Beta testing isn’t just for software development - this is a critical time for marketing too. In the same way that your beta period allows you to get feedback from real-world users and discover hidden bugs, your beta period should be used to test your marketing and...
Tips for Improving Your LinkedIn Profile Photo
LinkedIn has become the greatest network for almost every type of professional or executive – whether you are looking for new customers or partners, need to hire employees, or are searching for a new job, you do it on LinkedIn. According to LinkedIn’s own statistics,...
Getting the Most Out of LinkedIn’s Company Pages
LinkedIn is doing everything they can to make the professional network even more useful to members. The most recent enhancement is the expanded capabilities of LinkedIn Company Pages, which have new features for posting content, interacting with potential customers,...