Who should be the best at creating an online presence, personal branding, content, and communication? Marketers, of course! And there’s no better place to demonstrate your capabilities than LinkedIn, where your clients, prospects, employees, and stakeholders will see...

Yes, you can! In fact, every member of LinkedIn can request a data file download of their LinkedIn history for free regardless of membership level.  Why would you do it?  For people like me — who love finding insights from data and patterns — a LinkedIn history data...

My work — and the work of our team — is to make LinkedIn work for CEOs, particularly the CEOs of SaaS companies. Sometimes a new client comes to us for job-seeking support, but more often, our CEOs want to use LinkedIn to speed their pursuit of other goals — raise a...

We’re three days into 2024 — is it too early to stop talking about resolutions?  In fact, let’s skip the whole resolution thing, and go for something more realistic, strategic, and with straightforward steps to success. I’m excited about the possibilities of this...

As the CEO of a SaaS company, chances are you’ve got a lot on your mind in these last weeks of 2023.  What priorities are you juggling? Raising a round or exploring new partnerships? Balancing scalability, sustainability, and revenue goals? Navigating data security in...

As we publish this blog, there are 32 days left in 2023. I’m feeling that crazy, end-of-the-year, new-year-coming-quickly urgency, are you?  Even as I anticipate holiday gatherings and magic with my family and friends, I’m focused on what I need to do right now to...

Events are back! Yes, trade shows and conferences have rebounded, and everyone I’ve talked with is thrilled to be attending events. Truly, it’s great to see people in person again. But for every salesperson who is in their happy place, there’s a founder/CEO who feels...

For CEOs, storytelling has evolved from a buzzword to a business imperative, especially for small to mid-size, B2B SaaS companies. The narrative you weave isn't just your company's backstory; it's the gravitational force that pulls others into your orbit. I’ve written...

For CEOs of small to mid-size B2B SaaS companies, storytelling is much more than a marketing tool — it’s a comprehensive communication strategy that impacts every aspect of their business, from customer acquisition and retention to investment attraction and talent...

Among the millions of voices on LinkedIn, some resonate with extraordinary authenticity and depth. Feyzi Fatehi is one of those significant voices. With 20K followers and a 2019 SIIA CODiE Lifetime Achievement Award for his work in education technology, he's a tech...

CEOs of SaaS companies: Did you attend SaaStr last week? I did, and it was an amazing experience.  I shared my game plan and expectations before the conference, and some things were even better than I anticipated. A few were not ― or simply were different. Here are my...

I attended both SaaStock and SaaStr Europa a couple of months ago, and am planning to attend SaaStr in San Francisco in September. A few things surprised me about the conferences ― I tried to use my usual tricks for meeting people at events, but they didn’t work!  I...