Unlocking LinkedIn: The New SaaS Founder’s Blueprint for Success
As a SaaS startup founder, you've already taken the monumental leap from concept to company. You've navigated the initial uncertainties, transforming your innovative idea into a tangible business. This journey from envisioning a solution to actually building a...
How Do the CEOs of the Biggest SaaS Companies Use LinkedIn?
Have you ever wondered how the titans of the tech world wield their influence on LinkedIn? We peeked behind the curtain to discover the practices and patterns of successful SaaS CEOs on the platform where the buzz is all business. I write a lot about LinkedIn — why it...
SaaS CEO Leadership Styles on LinkedIn
Much has been written about the leadership styles of CEOs, and a simple Google search delivers plenty of in-depth research on which ones are most prevalent and most effective, depending on your company and your goals. It’s clear that CEO leadership style plays a...
Excellent LinkedIn Profiles for VPs of Sales & Chief Revenue Officers
The best sales leaders I know come with an arsenal of tools, best practices, and trade secrets. LinkedIn has become an essential first step in business development. Used well, LinkedIn serves as your advance team, telling your sales story before people even meet you....
Excellent LinkedIn Profiles for CMOs & VPs of Marketing
Who should be the best at creating an online presence, personal branding, content, and communication? Marketers, of course! And there’s no better place to demonstrate your capabilities than LinkedIn, where your clients, prospects, employees, and stakeholders will see...
3 Key Areas to Cultivate a Unified Team Identity on LinkedIn
If you ever wonder about the power of team alignment, take a look at the week we’ve just seen, culminating in the Super Bowl on Sunday. With 200+ billion US adults tuning in and activities that kicked off the previous Monday, the two teams, their fans, the sponsors,...
Did You Know? You Can Download Your LinkedIn History
Yes, you can! In fact, every member of LinkedIn can request a data file download of their LinkedIn history for free regardless of membership level. Why would you do it? For people like me — who love finding insights from data and patterns — a LinkedIn history data...
Top CEOs to Watch on LinkedIn in 2024
My work — and the work of our team — is to make LinkedIn work for CEOs, particularly the CEOs of SaaS companies. Sometimes a new client comes to us for job-seeking support, but more often, our CEOs want to use LinkedIn to speed their pursuit of other goals — raise a...
Forget the Gym, Hit LinkedIn: 2024 Resolutions for SaaS CEOs
We’re three days into 2024 — is it too early to stop talking about resolutions? In fact, let’s skip the whole resolution thing, and go for something more realistic, strategic, and with straightforward steps to success. I’m excited about the possibilities of this...
How to Quickly Refresh Your LinkedIn Profile for 2024: A SaaS CEO’s Guide
As the CEO of a SaaS company, chances are you’ve got a lot on your mind in these last weeks of 2023. What priorities are you juggling? Raising a round or exploring new partnerships? Balancing scalability, sustainability, and revenue goals? Navigating data security in...
SaaS CEOs: Do You Have a 2024 CEO Communications Strategy?
As we publish this blog, there are 32 days left in 2023. I’m feeling that crazy, end-of-the-year, new-year-coming-quickly urgency, are you? Even as I anticipate holiday gatherings and magic with my family and friends, I’m focused on what I need to do right now to...
An Introvert’s Guide to Maximizing Results from In-Person Events
Events are back! Yes, trade shows and conferences have rebounded, and everyone I’ve talked with is thrilled to be attending events. Truly, it’s great to see people in person again. But for every salesperson who is in their happy place, there’s a founder/CEO who feels...