The 5 Essential Stories for Your Employer Brand

The 5 Essential Stories for Your Employer Brand

​Recruiting is not just about filling an open role. You want to attract people who will thrive in your company, contribute at a high level, and stay long enough to make a real impact. That has become more important as candidates have become more cautious about leaving...

Are You Writing a B2B Business Book?

Are You Writing a B2B Business Book?

Insights from my conversation with author and strategy expert, Susan Schramm Is writing a business book one of your goals for the coming year?  Executives are writing books at an accelerating pace. Some want to share a framework they have developed. Others want to...

Thinking About Writing a Book?

Thinking About Writing a Book?

If you’re a CEO or senior executive, you’ve probably been told more than once that you should write a book. Maybe you’ve led a transformation, built something remarkable, or developed a way of thinking that others could learn from. But between your day job and your...

The AI Blind Spots Even Tech CEOs Miss

The AI Blind Spots Even Tech CEOs Miss

You’ve already built AI into your business. You’re using AI in your product, for GTM and customer support, and in a dozen other ways.   But are you thinking about the impact AI has on your personal presence? AI is reshaping how people see you as a leader. Here are...

Which CXO Roles Boards Really Want

Which CXO Roles Boards Really Want

When executives talk about preparing for a board role, the conversation usually jumps straight to networking. Who do you know? Who knows you? Who might make the introduction? That’s important, but it’s only part of the story. Boards are increasingly explicit about the...