In the words of baseball legend Yogi Berra,"It ain't over 'til it's over." 2020 is far from over, as much as many of us would like it to be. It's been a tumultuous eight months, with big challenges looming on the horizon. In the distant past, like all the way back in...
Judy Schramm
Celebrity Sightings: Not Even Superstars Can Ignore LinkedIn’s Star Power
🔄 Note: This is our archived 2020 celebrity list. Here’s the latest list of celebrities on LinkedIn._____ From the comfort of your couch, a cup of coffee at your side, you fire up your laptop and scroll through your LinkedIn news feed. What are the movers and shakers...
How to Craft a Powerful LinkedIn Professional Headline
The line that appears below your name at the top of your LinkedIn profile is called your headline. The LinkedIn default here is your current job title, along with the name of the company at which you work. But don't settle for the default — if you do, you're missing a...
The Gold Standard: Fortune 500 CEOs Who Shine on LinkedIn
By Jen Hitchcock Fortune 500 (F500) CEOs belong to an exclusive club where every member carries impressive credentials. But not all F500 CEOs maximize the value of having a vibrant presence on the world's largest professional social media site, LinkedIn. In a business...
Best Face Forward: How to Love the Way You Look on Zoom
For many of us, remote work is the new normal — at least for the foreseeable future. But working from home can challenge us as humans. We're hardwired for connection; and virtual meetings, although designed to replicate in-person interactions, just don't feel the...
Pivot Strategy: Define Your Buyer Personas
Counterintuitive as it is, one of the smartest things you can do in marketing is target an extremely specific niche. While it is tempting to cast a wide net, selling to everyone who...
Pivot Strategy: How to Craft a Compelling LinkedIn Connect Request
In our last blog, we talked about how to test your pivot before launching. With testing, you can validate your plans — which allows you to reduce the risk of launching into a new market...
Pivot Strategy: Get Data to Validate Your Instincts
As entrepreneurs, we know there’s huge opportunity in crises. If we can find that opportunity and get there first, we can scale our businesses like never before. But we have a limited...
Do These 19 Things Now to Set Yourself Up for Future Success
Never waste a crisis. Think about that for a second. When you're in the midst of a crisis, the natural inclination is to spend all your time assessing, planning, and mobilizing for the current threat. But what happens when you come out on the other side of the crisis?...
LinkedIn for High School Students: Get Started Now
In the past couple weeks, we've received dozens of inquiries from high school students, parents, teachers, and administrators from all over the world asking for LinkedIn advice specifically geared toward high school students. That was a surprise for us since we...










