How to Use LinkedIn to Build Your Reputation as a Thought Leader

thought leader [thawt lee-der] n. 1. a go-to voice in an industry or profession; someone who shares forward-thinking viewpoints; a person whose perspective on a subject is taken as authoritative and influential.   Thought leadership helps you to establish a reputation, earn trust, and solidify relationships that can grow your […]

How to Look Younger on LinkedIn

middle-aged businessman looking up

Forty is the new twenty.  Sixty is the new forty. Maybe, but let’s be honest: for every voice encouraging you to ignore the numbers and embrace the wisdom and beauty of age – there’s one quietly whispering noooooo! Remember trying to make yourself appear older than you were?   While those […]

How to Connect with Top Influencers Using LinkedIn Updates

Everyone wants to connect with influencers. That’s because when they do it, visits to your website, article, [fill in the blank] explodes. Being associated with them can increase exposure for your brand and boost engagement with your clients and prospects. Before any of that happens, you need to build the […]

Does a CEO Need a Strong LinkedIn Profile?

Before attending any event, I look up attendees’ and presenters’ LinkedIn profiles to learn more about them. This helps me come up with relevant questions and discussion points. An interesting pattern popped up. When the people are a senior executive, CEO, or in any other C-level position, sometimes their profile […]

7 Ways to Be Seen as a Thought Leader on LinkedIn

You don’t have to be a celebrity in your industry to work toward becoming a thought leader. Sure, there’s always someone who knows more than you do. Don’t let it scare you away from thought leadership. You know a lot. In fact, you know things that the more successful thought […]

Great LinkedIn Profiles for MSP CEOs

In How to Build a Smarter LinkedIn Profile for MSP CEOs, I explain that building trust is more important for managed services providers than for a typical business. MSPs interact with one of the most critical resources for businesses — their IT operations, hardware, and software. Law offices store client […]

3 Tools to Help Small Tech Companies Find Influencers

A small technology company doesn’t have time to search thousands of contacts to find the right people who can write a blog post or article, share information on social media or invite them to write a guest post on their website. These right people are influencers who have a large […]

How Do I Build Relationships on LinkedIn?

Building relationships on LinkedIn requires a different tact than with people you meet in person. You might attend a conference or a networking event. There, you work the room introducing yourself and learning about others. Before moving on, you exchange contact information and follow up. With LinkedIn, you’re in a […]

LinkedIn for Marketing VPs: Fortify Your Profile

As the head of marketing, other executives in your company look to you for best practices in using social media. The problem is that marketing execs typically focus on promoting the company and client-facing executives – we don’t think about promoting ourselves. So often our profiles lag behind others. But […]