I did a 90-minute webinar yesterday for SoftwareCEO on How to Outsource Marketing Successfully. I’m pretty pleased with the way it went – I packed it with content that I’ve learned over the past 15 years spent on both sides of outsourcing – as a vendor that delivers marketing services […]
Video is getting easier and less expensive to do – if you don’t have videos on your website you really need to add some. My favorite uses for videos are: – Give a high-level view of what your software does and why people need it. – Have your CEO talk […]
SoftwareCEO has decided to post links to the archived recording of the “Recession-proof Your Software Firm” webinar free on their website through January 6. It is in the upper left hand corner, just under the navigation. There are three sections: 1. Bert Vermeulen, who talks about financing 2. Steve Kraner, […]
Not that I’m bragging (OK, I’m bragging), but SoftwareCEO’s email newsletter today features two articles on How to Recession-proof Your Business. Part 2 includes some of my tips on how to market in a recession.