Are You a ProSocial CEO?

80% of executives say they would rather work for a “social CEO.” CEOs who are active in social media are perceived as more effective, more forward-thinking, better communicators, more open and accessible, and more inspiring. (The Social CEO: Executives Tell All, Weber Shandwick) But it’s not always possible for a […]

What’s Working Now: Messages

linkedin messaging

LinkedIn has been introducing lots of new features and capabilities – almost every week there is something new. If you don’t spend much time on LinkedIn, the changes are so subtle you might not even notice them. But add them up, and they have significant implications for the way you […]

How Do You Measure “Success” for a LinkedIn Makeover?

measure linkedin ROI results

You’re thinking about investing in having a profile makeover done by a LinkedIn expert. Yes, it will be nice to have someone else do all the work for you.  Yes, it will likely get done faster. Yes, they know LinkedIn better than you do, which means the profile will almost […]

Five Things to Tell Any LinkedIn Blog Copywriter

Five Things to Tell Any LinkedIn Blog Copywriter

If you are thinking about working with a professional copywriter to create LinkedIn blogs, you’ll want to make sure the writer understands your goals for the project, your expectations, and especially your ideas. The blog content should originate with you. A good copywriter will help you find your voice online, […]

LinkedIn 101: How to Create a LinkedIn Profile That Actually Gets the Results You Want

LinkedIn 101: Doing It Right

Officially launched in 2003, LinkedIn has more than 414 million registered members in more than 200 countries. With an average of two new members registering per second, it’s the largest professional social media network in the world. Most professionals know they need to have a LinkedIn profile. However, most just […]

3 Reasons You Should Publish on LinkedIn

You’ve spent a lot of time, effort, and money to get your company’s website working well. Your design team has made it look beautiful and function seamlessly. It’s amply stocked with brilliant content that shows everything your company can do. There’s just one thing missing: an audience. Rather than searching […]

Not Just for Resumes: What Your Company Is Missing on LinkedIn

If your familiarity with LinkedIn is limited to your profile, contacts’ profiles, and your company page, you might be missing something big. Perhaps you’ve seen the long-form posts by “Influencers” such as Bill Gates or Richard Branson.  Are you aware that LinkedIn now offers every member the opportunity to publish […]

How to Do LinkedIn Ads and Sponsored Updates for Your Business

According to LinkedIn’s member research, four out of five LinkedIn members can impact business decisions and have two times the purchasing power of the average U.S. adult who is online. No doubt, LinkedIn is a valuable place to generate leads for your business. Doing organic activities there can help you […]

Social Selling on LinkedIn: How Do You Measure Up?

LinkedIn just opened the Social Selling Index (SSI) Dashboard to all LinkedIn members. This is a benchmark to help you understand how effectively you are executing social sales on LinkedIn. Take a quick look and see how you are doing. You can get your SSI number by logging into your […]