Are You a ProSocial CEO?

80% of executives say they would rather work for a “social CEO.” CEOs who are active in social media are perceived as more effective, more forward-thinking, better communicators, more open and accessible, and more inspiring. (The Social CEO: Executives Tell All, Weber Shandwick) But it’s not always possible for a […]

Grow Your LinkedIn Talent Pool – Grow Your Business

At any given moment, thousands of companies are online in search of new employees. They post job openings on LinkedIn and websites like Glassdoor and Monster. Others contact recruiters or reach out to friends, acquaintances, and former colleagues for leads. If they get lucky, a candidate with the ideal skillset, […]

LinkedIn Profile Tips for College Students

AP Photo/The Express-Times, Matt Smith For many, a LinkedIn profile is something to think about after you’ve landed your first job — or at least after you’ve graduated with a degree. But the time to start building your career network is actually during your first year of college. Why so […]

Top 5 Reasons Senior Execs Don’t Use Social Media (and Why That Should Change)

When it comes to business best practices, every company knows they have to have a presence in social media. I mean, it’s 2018, folks. But, it’s funny — while senior executives at every level of corporate America insist that their company have a vibrant multi-platform social media presence, they aren’t […]

How to Choose the Right LinkedIn Connections

What’s the method to your madness? Your LinkedIn connection madness, that is. Everyone who builds a LinkedIn network starts the same way, accepting connections from people you know. But now you want to grow your network and reach that magical 500+ connections mile-marker. How do you do that without compromising […]

Doing Her Part to Preserve the History and Heritage of the U.S. Army

Kerri Kline appreciates the mission of museums. “Understanding where we came from helps shape where we are going,” the accomplished Chief of Operations for the Army Historical Foundation told me as we chatted about her work. Kerri had agreed to be interviewed on how she uses social media, as I […]

Don’t Abdicate Your Leadership Responsibility!

Don't Abdicate Your Leadership Responsibility!

“If you are a leader of your organization, and you are not actively communicating to the public, to your employees and to your stakeholders, you are abdicating your responsibility.” The trim, bearded, kindly-looking gentleman seated across from me was very clear on this. His impressive career in command positions at […]

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