How Elite Salespeople Use LinkedIn: An Interview with John Asher, CEO at ASHER Strategies

It’s no secret that LinkedIn is the top professional social networking site — of its 562 million users worldwide, 61 million are senior-level influencers and 40 million hold decision-making positions. Sellers who have mastered LinkedIn create 45% more opportunities per quarter, are 51% more likely to make quota, and outsell 78% of their […]

Are You a ProSocial CEO?

80% of executives say they would rather work for a “social CEO.” CEOs who are active in social media are perceived as more effective, more forward-thinking, better communicators, more open and accessible, and more inspiring. (The Social CEO: Executives Tell All, Weber Shandwick) But it’s not always possible for a […]

Ready to Get Started with Native Video? Here’s How

Ready or not, video is here — and it’s taking over LinkedIn. You have probably noticed more and more video in your LinkedIn news feed. This is for two reasons. First, video delivers better results than other types of social media posts, so more people are using it. Video gets […]

Grow Your LinkedIn Talent Pool – Grow Your Business

At any given moment, thousands of companies are online in search of new employees. They post job openings on LinkedIn and websites like Glassdoor and Monster. Others contact recruiters or reach out to friends, acquaintances, and former colleagues for leads. If they get lucky, a candidate with the ideal skillset, […]

LinkedIn Profile Tips for College Students

AP Photo/The Express-Times, Matt Smith For many, a LinkedIn profile is something to think about after you’ve landed your first job — or at least after you’ve graduated with a degree. But the time to start building your career network is actually during your first year of college. Why so […]

Top 5 Reasons Senior Execs Don’t Use Social Media (and Why That Should Change)

When it comes to business best practices, every company knows they have to have a presence in social media. I mean, it’s 2018, folks. But, it’s funny — while senior executives at every level of corporate America insist that their company have a vibrant multi-platform social media presence, they aren’t […]

How to Choose the Right LinkedIn Connections

What’s the method to your madness? Your LinkedIn connection madness, that is. Everyone who builds a LinkedIn network starts the same way, accepting connections from people you know. But now you want to grow your network and reach that magical 500+ connections mile-marker. How do you do that without compromising […]

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