What’s Working Now: Messages

linkedin messaging

LinkedIn has been introducing lots of new features and capabilities – almost every week there is something new. If you don’t spend much time on LinkedIn, the changes are so subtle you might not even notice them. But add them up, and they have significant implications for the way you […]

5 Most Common Tech Marketing Mistakes

b2b marketing mistakes

We can all agree that no one wants to spend money on marketing that doesn’t produce results.  But, to be fair, marketing is not a perfect science.  You can do 95% of everything right, but with just one element out of synch, you risk total failure.  The good news is, […]

Use This Simple Method to ‘Debug’ Marketing Before Your Product Launch

marketing testing

When you are about to launch a new product, there are many things that keep you awake at night… Is there a major flaw you haven’t discovered yet, despite all your testing? Is the pricing strategy you have chosen the right one? Will you be ready to launch on time? […]

Do You Make These 7 LinkedIn Profile Mistakes?

A prospect emailed me inquiring about my services. Promptly, I went to his company website to learn about their software product. Next, I checked out the About page to meet the people behind the company. It was a general description of the company. No names. No photos. Nothing. So I […]

How to Create a Powerful LinkedIn Profile That Actually Generates More Leads

When you go to a networking event, what do you take with you to hand out? Resumes? Most likely not, unless it’s job-related networking event. For most events, you’d bring the right tools with you and that would be your business cards. What do you take when exhibiting at a […]

Not Just for Resumes: What Your Company Is Missing on LinkedIn

If your familiarity with LinkedIn is limited to your profile, contacts’ profiles, and your company page, you might be missing something big. Perhaps you’ve seen the long-form posts by “Influencers” such as Bill Gates or Richard Branson.  Are you aware that LinkedIn now offers every member the opportunity to publish […]

How to Do LinkedIn Ads and Sponsored Updates for Your Business

According to LinkedIn’s member research, four out of five LinkedIn members can impact business decisions and have two times the purchasing power of the average U.S. adult who is online. No doubt, LinkedIn is a valuable place to generate leads for your business. Doing organic activities there can help you […]

Social Selling on LinkedIn: How Do You Measure Up?

LinkedIn just opened the Social Selling Index (SSI) Dashboard to all LinkedIn members. This is a benchmark to help you understand how effectively you are executing social sales on LinkedIn. Take a quick look and see how you are doing. You can get your SSI number by logging into your […]

How to Ramp up Tech Sales Using LinkedIn

You know your tech company has a great solution. It’s not pride or bias. The proof’s in the feedback from delighted clients who are benefitting from your solution. Yet it’s a struggle to get your brand in front of people who don’t know your solution exists. It’s especially a challenge […]

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