CEO Social Activism: The Benefits and Risks of Speaking Out

ceo social issues

At a time when 140 characters can unsettle financial markets and incite worldwide controversy, the risks associated with publicly voicing an opinion or supporting a cause are greater than ever. There is, of course, a strong and sound-minded counterpoint to this increasing social media frenzy: the articulation of measured, controlled […]

Is a CEO’s Role to Maximize Profit or Work towards the Greater Good of Society?

CEOs: Social Activism

Meet Alain Kapatashungu, CEO and Founder of Frontdoor. Born in Africa, now living in Paris, Alain survived the genocide in Rwanda.  His family fled the country, and lost many family members who stayed behind.  Alain is passionate about immigration, and is unequivocally committed to acting on that passion. “If things […]

How to Get Senior Executives into Social Media

csuite ceo leaders social media

It feels like moving a mountain, doesn’t it? You have dozens — maybe hundreds — of senior executives you are trying to get to participate in social media. It’s one of your key initiatives, but you’re not making the progress you hoped for. Everyone agrees social media is a good […]

LinkedIn 101: How to Create a LinkedIn Profile That Actually Gets the Results You Want

LinkedIn 101: Doing It Right

Officially launched in 2003, LinkedIn has more than 414 million registered members in more than 200 countries. With an average of two new members registering per second, it’s the largest professional social media network in the world. Most professionals know they need to have a LinkedIn profile. However, most just […]

Does a CEO Need a Strong LinkedIn Profile?

Before attending any event, I look up attendees’ and presenters’ LinkedIn profiles to learn more about them. This helps me come up with relevant questions and discussion points. An interesting pattern popped up. When the people are a senior executive, CEO, or in any other C-level position, sometimes their profile […]

Great LinkedIn Profiles for MSP CEOs

In How to Build a Smarter LinkedIn Profile for MSP CEOs, I explain that building trust is more important for managed services providers than for a typical business. MSPs interact with one of the most critical resources for businesses — their IT operations, hardware, and software. Law offices store client […]

How to Check Out a Business Online

When you need to hire a contractor or seek a partner, how do you decide which companies to consider and choose a winner? Sure, you could do a Google search and Better Business Bureau check. And those are good places to start. Still it only reveals so much about a […]

Building Trust Online: Make and Keep Promises

Although I’ve worked with many talented designers, there are few I recommend. All of them were responsive at the start of a project. However, as the project progressed, some of their follow-ups to emails, phone calls and requests stretched from hours to days to weeks. They’d miss due dates and […]

12 Questions to Ask a Marketing Professional

… And what to look for in the answers! 1. What area of marketing do you specialize in? Anyone who claims to be a generalist anymore is probably pretty new to the field. Most marketing professionals have an affinity for one type of marketing over another, even if they do […]

How Social Media Affects the Customer Decision Journey

Marketing’s main goal is to reach customers at the right time when they’re ready to receive the specific message. For years, they have relied on the traditional purchasing funnel that begins with the wide end of the funnel where customers search for brands that offer potential solutions. The company does […]

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