How to Ramp up Tech Sales Using LinkedIn

You know your tech company has a great solution. It’s not pride or bias. The proof’s in the feedback from delighted clients who are benefitting from your solution. Yet it’s a struggle to get your brand in front of people who don’t know your solution exists. It’s especially a challenge […]

How to Build Your LinkedIn Network Strategically

How do you connect with people on LinkedIn? See their name pop up in the “People you might know” list? Receive an email from someone you haven’t heard from in ages? Perhaps meet new connections or run into colleagues at conferences and connect? This ad hoc approach of connecting on […]

How Do I Build Relationships on LinkedIn?

Building relationships on LinkedIn requires a different tact than with people you meet in person. You might attend a conference or a networking event. There, you work the room introducing yourself and learning about others. Before moving on, you exchange contact information and follow up. With LinkedIn, you’re in a […]

Your 10-Step LinkedIn Daily Action Plan

linkedin daily checklist

Habits help us do the same thing every day without fail. Waking up, brushing teeth, showering, exercising and so on. It’d be worth adding LinkedIn to the list because it helps grow your business. I know – it’s just another thing you don’t have time for, right? Start small. Try […]

Best 5 Blog Posts: Social Selling

Social media is far more than a distraction or even a networking tool. Your network may be one of the most valuable resources you have, and it’s time to dive into the realm of social selling (if you haven’t already!). Odds are you’ve been doing social selling for some time, […]

Best 5 Blog Posts: Traditional Sales Funnel vs. the Customer Decision Journey

“Is the traditional sales funnel dead? Is it obselete? Is there even a structure to follow anymore?” The old sales funnel may not be recognizable, but there’s still a framework for marketers and salespeople to use as a guide. It is important to understand that the thought process a potential […]

Building Trust Online: Make Your Clients Look Good

I subscribe to emails from a client’s competitor to stay in the loop on what the competitor is doing. In an email, the competitor announced receiving rave reviews from a website that provides impartial coverage of its industry. Curious, I went to the website to search for my client’s product. […]

Building Trust Online: Make Prospects Look Good

Everyone wants to look connected, knowledgeable and successful. When you help your prospects look good to the people who matter to them, they feel good about you, which helps build trust. How can you make them look good? One way is giving them information they can pass along to others. […]

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