5 Most Common Tech Marketing Mistakes

b2b marketing mistakes

We can all agree that no one wants to spend money on marketing that doesn’t produce results.  But, to be fair, marketing is not a perfect science.  You can do 95% of everything right, but with just one element out of synch, you risk total failure.  The good news is, […]

Use This Simple Method to ‘Debug’ Marketing Before Your Product Launch

marketing testing

When you are about to launch a new product, there are many things that keep you awake at night… Is there a major flaw you haven’t discovered yet, despite all your testing? Is the pricing strategy you have chosen the right one? Will you be ready to launch on time? […]

CEO Profiles on LinkedIn: 10 More Excellent Examples

linkedin profile examples for ceos

Have you seen what other CEOs are doing on LinkedIn? Viewing other CEO profiles is a great way to get ideas for your own LinkedIn presence. It’s been nearly three years since we published our first blog post highlighting 10 great examples of LinkedIn CEO profiles. Since then, LinkedIn has […]

December on LinkedIn: What to Do, What Not to Do

eggnog winter December

You don’t need eggnog to make your holidays happy – and productive – on LinkedIn. With just a little thinking outside the box and some simple year-end attention, you’ll land the gift that keeps giving throughout the year ahead. Here are some tips for getting the most out of LinkedIn […]

Are You a Thought Leader? How to Know for Sure

quantify measure thought leader

“When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind; it may be the beginning of knowledge, but you […]

LinkedIn for Instructors: How to Promote Your Course

Promote a Course on LinkedIn

In the past week I’ve worked with two very different educational institutions, both interested in the same issue – what instructors, professors and administrators can do in social media to help publicize their courses. Here are some of the tips I shared with them… Add Your Course to Your LinkedIn […]

Looking For a New Job Later This Year?

new job linkedin network

In Washington, DC, where we’re based, it’s a fact of life that a lot of people will be looking for new jobs after the election in November. You might be in a slightly different situation – maybe you know your company is preparing for a round of layoffs or perhaps […]

How Do You Measure “Success” for a LinkedIn Makeover?

measure linkedin ROI results

You’re thinking about investing in having a profile makeover done by a LinkedIn expert. Yes, it will be nice to have someone else do all the work for you.  Yes, it will likely get done faster. Yes, they know LinkedIn better than you do, which means the profile will almost […]

Five Things to Tell Any LinkedIn Blog Copywriter

Five Things to Tell Any LinkedIn Blog Copywriter

If you are thinking about working with a professional copywriter to create LinkedIn blogs, you’ll want to make sure the writer understands your goals for the project, your expectations, and especially your ideas. The blog content should originate with you. A good copywriter will help you find your voice online, […]

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