Whether or not they happen in an elevator, a quick pitch on the fly is a reality of your business. It may be to a prospective client, a possible hire, a potential employer, or a desired partner, and you never know who you may bump into at the coffee shop. […]
Everyone loves seeing quotes and testimonials – they are a great way to get prospects more comfortable with your business. But a lot of people have trouble coming up with a good quote, so they put off giving you one. Here’s how to make it easier for them… The easiest […]
If you are short on time, here are 3 questions that give you the fastest way to identify whether you are talking to someone who really knows what they are doing.
1. What process do you use when you work with clients?
In other words, what are the steps they are going to go through when they work with you?
Freelancers who have a lot of experience typically have a pretty well-defined system. They are going to need certain information from you, they are going to go through specific steps, they are going to give you certain reports, etc.
The more clearly they can articulate the process, the better.
2. What tools do you use?
I just finished reading a classic and highly recommended book, Topgrading, by Bradford D. Smart, PhD. It was full of wonderful advice on how to make sure you hire all “A”s (as opposed to “B”s or “C”s) – in other words, the very best people. The problem is that Topgrading […]
Looking for ways to add depth and dimension to your website? Consider adding some interviews. If you want to, you can work with someone to do a “real” interview. You can record it and post the link to the audio or video on your website or blog. Hint: You don’t […]