9 Expert Tips to Make Great Videos for LinkedIn

Your social media feeds are jam-packed with video and for good reason — people love it. In fact, by 2019, it’s expected that video will account for 80% of all consumer internet traffic. That’s a hard stat to ignore! Here’s another amazing statistic from LinkedIn: Original video posts get shared […]

5 Influencers Who Are Making the Most of LinkedIn Video

Photo courtesy of LinkedIn It’s no secret that, when it comes to engaging online content, video is king. In today’s on-the-go society, everyone expects on-demand content — content they can view and share anytime, anywhere. Consider these facts behind video content: 59% of senior executives say that if text and videos […]

4 Questions to Ask Your Marketing Team about LinkedIn Publishing

You already know that LinkedIn is a great place to post your original content. (If you don’t, read why you should start.) You’re excited to begin harnessing the power and audience it gives you. Maybe you’ve even dabbled in blogging a little from your profile. Now it’s time to get […]

Best 5 Blog Posts: Content Curation

Wondering if content curation will work for you? You’ve heard people talking about content curation… You may have heard that it’s an easy way to do more social media status updates, gives you an almost effortless email newsletter, or allows you to post more on your blog without doing actual […]

Use Content Curation to Connect with Clients and Prospects

According to B2B Content Marketing: 2014 Benchmarks, Budgets and Trends, roughly 93 percent of your organizations do content marketing. Although you probably already use content marketing, it’s important to define it as you’ll see why in about six seconds. Content marketing is the practice of creating and sharing relevant and […]

9 Tips for Status Updates on Your Company’s Facebook Page

Some companies post and post and post yet no one comments or likes. They feel like they’re talking to a wall. One of the more common mistakes in companies’ Facebook marketing strategies is constantly marketing a product and linking to their own content. In other words, their Facebook page reads […]

Ideas For Educational Articles

Need ideas for articles that you can use in an email newsletter, a nurture program (email or regular mail), a blog, or just to add to your website to provide keyword fodder for search engines? Here’s a list I came up with for clients: What concepts people need to understand […]