Top 5 Reasons Senior Execs Don’t Use Social Media (and Why That Should Change)

When it comes to business best practices, every company knows they have to have a presence in social media. I mean, it’s 2018, folks. But, it’s funny — while senior executives at every level of corporate America insist that their company have a vibrant multi-platform social media presence, they aren’t […]

Are You a Thought Leader? How to Know for Sure

quantify measure thought leader

“When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind; it may be the beginning of knowledge, but you […]

LinkedIn Pulse: How to Get Featured

featured linkedin pulse

You’ve probably heard about Pulse, LinkedIn’s news aggregation platform. Normally, when you publish a blog post, it is automatically sent to the news feed of your connections and followers. Posts featured on Pulse can be seen by all members, which gives you significantly more exposure. You may have wondered how […]

Looking For a New Job Later This Year?

new job linkedin network

In Washington, DC, where we’re based, it’s a fact of life that a lot of people will be looking for new jobs after the election in November. You might be in a slightly different situation – maybe you know your company is preparing for a round of layoffs or perhaps […]

How to Build a Smarter LinkedIn Profile: for MSP CEOs

Managed services provider CEOs have a great opportunity to build trust with potential clients using LinkedIn – when you use your LinkedIn profile strategically to tell your story. Trust is critical for MSPs. Your clients depend on their computers to run their business, and their computers depend on you. You […]