Want More People to Read Your Blog Posts?

linkedin blogging readership

No one wants to write in a vacuum. When you publish a blog post on LinkedIn, you get help publicizing it. LinkedIn notifies your connections that you have published a blog post, they feature your three most recent blog posts on your LinkedIn profile, and they make your blog posts […]

What Makes a Blog Post Successful on LinkedIn?

linkedin publishing success

I often get asked how to write a blog post that will be successful on LinkedIn. A corresponding question: what does successful mean on this blogging platform? I’m not going to give you a formula, because there’s no one perfect way to succeed. However, successful LinkedIn blog posts share a […]

Measuring ROI from Blogging on LinkedIn

measure blog success

We’re always trying to measure results, aren’t we? If you’re thinking about publishing blog posts on LinkedIn, you’ve probably wondered what kind of results to expect, and how to measure success. If you’re outsourcing the writing to a LinkedIn expert, you will also be concerned about getting a good return […]

LinkedIn Pulse: How to Get Featured

featured linkedin pulse

You’ve probably heard about Pulse, LinkedIn’s news aggregation platform. Normally, when you publish a blog post, it is automatically sent to the news feed of your connections and followers. Posts featured on Pulse can be seen by all members, which gives you significantly more exposure. You may have wondered how […]

Five Things to Tell Any LinkedIn Blog Copywriter

Five Things to Tell Any LinkedIn Blog Copywriter

If you are thinking about working with a professional copywriter to create LinkedIn blogs, you’ll want to make sure the writer understands your goals for the project, your expectations, and especially your ideas. The blog content should originate with you. A good copywriter will help you find your voice online, […]

4 Questions to Ask Your Marketing Team about LinkedIn Publishing

You already know that LinkedIn is a great place to post your original content. (If you don’t, read why you should start.) You’re excited to begin harnessing the power and audience it gives you. Maybe you’ve even dabbled in blogging a little from your profile. Now it’s time to get […]

Should You Blog on LinkedIn?

LinkedIn introduced “long-form posts” earlier this year. Initially the option was only open to a few, then you could apply to use it, now it is available to everyone. But because the feature is relatively hidden, many LinkedIn users aren’t taking advantage of it. Should you blog on LinkedIn? The […]

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