Personal Branding for Entrepreneurs
As the CEO and founder of a rapidly growing business, your personal brand matters.
You are the face of the company. People trust you, believe in you, and follow your lead. You define the vision, you make strategic decisions, you are the one who gets everyone aligned and moving in the same direction.
You need your own personal social media presence, separate from your company.
Customers, prospects, investors, partners, job candidates, and the media research you online. They google you, find your social media profiles, and come to LinkedIn to learn more about you.
Craft your LinkedIn presence strategically, and all of these people will discover the exact information you want them to have:
- You educate them about your expertise and your traction, which builds trust.
- You demonstrate the value of your company’s solutions, and differentiate from competitors.
- You share your vision for the future, which helps get people excited about working with you.
- You provide talking points so your conversations can get off to a better start.
Align Your Social Presence with Your Business Goals
Your social media presence can support your business initiatives and help you make faster progress towards your goals.
Gain media coverage – With a rich social presence, editors, reporters and bloggers can more easily find you, identify you as a quotable resource, and reach you in time to meet deadline.
Build awareness – When you are active in social media, prospects and partners who are looking for solutions can more easily find you.
Speed funding – Make your traction visible to investors, and allow them to see how well connected and respected you are.
Recruit key players – The best people want to work for companies that are ahead of the curve. By using social media effectively, you make your vision and leadership skills more visible.
Imagine yourself with a strong social media presence – you could look like these entrepreneurs:
How We Help
We can create a strong personal brand for you. You focus on what you do best, and we’ll take care of your social media presence.
Or you can get social media coaching so you start doing it yourself, with one-on-one support from an expert.
As a first step, would you like to see what we recommend for entrepreneurs?
Want to Talk?
Let’s talk about what you want to accomplish and we’ll provide some free advice. Schedule a 15-minute call here. Whether or not we end up doing business, you will come away from the call with insights about social media and personal branding that will be useful to you.