Theme 2: Open a Window into Your Business

A second issue people have is that they wonder what it will be like to do business with you. Social media provides a great way to invite people into your business and show them what your company is like. Let them get comfortable with who you are and how you […]

Theme 1: Demonstrate Expertise

One of the first questions people will always have about your company is “Do they know what they are doing?” They need to have ways to confirm that you will do a good job for them. Social media gives you a lot of opportunities to show off your knowledge in […]

7 Essential Themes for Social Media Marketing

Wouldn’t it be great if all you had to do was send out a tweet saying “We’re selling the best widgets in the entire world, come buy some” – and that worked? I wish it did. But it doesn’t. Businesses that are just getting started with social media often begin […]

3 Ways To Get Qualified Sales Leads Using LinkedIn

Most people use LinkedIn as a contact management tool to connect with friends or former co-workers. Besides everyday social networking, LinkedIn can be used as a very effective sales prospecting tool. In this post I’ll show you 3 solid strategies to help you get qualified sales leads into your pipeline. 1. Nurture Your […]

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