by ProResource | Apr 30, 2012 | Marketing, Nurture, Strategy
I’m a little late to the party with this book – I bought it a long time ago and carried it around in my beach bag for at least two summers, intending to read it and somehow never did. But I found it again and once I started reading, couldn’t put it down. I love this...
by ProResource | Apr 23, 2012 | Marketing, Nurture, Social media, Social Networking
If you are in social media, I guarantee people are saying to you “I just don’t know if social media is worthwhile for my business.” Here’s what you say back… How much time and effort do you spend keeping your contact data up-to-date? How many opportunities do you lose...
by ProResource | Mar 28, 2012 | Lead generation, Marketing, Nurture, Public relations
One of the questions I hear often from clients is whether it makes sense to attend a particular trade show or conference. They tell me they don’t get as many leads as they used to, and they’re wondering if it is worth the expense. I tell them that they need to think...
by ProResource | Feb 25, 2012 | Blogging, Marketing, Nurture
We are going to be celebrating our fifth birthday soon, and in honor of the celebration thought this would be a good time to acknowledge some of the other people who blog about nurture marketing. It has become an increasingly popular topic and these blogs are all...
by ProResource | Apr 1, 2011 | Lead generation, LinkedIn, Marketing, Nurture
Most people use LinkedIn as a contact management tool to connect with friends or former co-workers. Besides everyday social networking, LinkedIn can be used as a very effective sales prospecting tool. In this post I’ll show you 3 solid strategies to help you get...