by ProResource | Oct 17, 2011 | credibility, Marketing, Nurture, Social media, Social Networking
A third theme for your social media marketing is quality. Let people see that you care about quality and excellence. Everyone wants to know that if they buy from you, you will deliver as promised, and they will get good results. Show them that you care about...
by ProResource | Oct 10, 2011 | Marketing, Nurture, Social media, Social Networking
A second issue people have is that they wonder what it will be like to do business with you. Social media provides a great way to invite people into your business and show them what your company is like. Let them get comfortable with who you are and how you do...
by ProResource | Oct 3, 2011 | Marketing, Nurture, Public relations, Social media, Social Networking
One of the first questions people will always have about your company is “Do they know what they are doing?” They need to have ways to confirm that you will do a good job for them. Social media gives you a lot of opportunities to show off your knowledge in your field....
by ProResource | Sep 9, 2011 | Marketing, Project management
The reality is that many projects are not a good fit for outsourcing. Others can be outsourced, but only after you have a good relationship with someone who knows your business well. Of course, some are great candidates and can be outsourced easily. The trick is...
by ProResource | Sep 5, 2011 | Marketing, Public relations, Website
When you are thinking about a website redesign – or even if you are simply tweaking your current site – personas are a very useful tool. What is a persona? A persona is a character who represents a group of people who use your site, who have a common purpose for being...