by ProResource | Jan 23, 2014 | LinkedIn, Marketing, Social Networking
How much of your information should you make public on LinkedIn? What should you hide? Some users lock down their accounts that few can view them. Others are an open book. For most, it’s somewhere in between. It doesn’t help that LinkedIn’s privacy settings appear in...
by ProResource | Jan 21, 2014 | Community building, LinkedIn, Marketing, Social Networking
Even if you’re not a recruiter or sales person, upgrading to the LinkedIn Premium plan for business professionals may still be worth the investment. LinkedIn offers four types of plans: LinkedIn Premium, recruiters, job seekers and sales professionals. LinkedIn...
by ProResource | Jan 14, 2014 | LinkedIn, Marketing, Social media, Social Networking
Many companies, B2B in particular, depend on LinkedIn for lead generation. According to Hubspot’s “The 2013 State of Inbound Marketing” data, 43% of all marketers have found a customer through LinkedIn. According to LinkedIn’s blog, there were 5.7 billion (yes,...
by ProResource | Oct 30, 2013 | credibility, LinkedIn, Social media, Social Networking
What do you want people to do when they check your LinkedIn profile? Hire you? Connect with you? Of course. Yet most LinkedIn profiles read like “Here’s what I’ve done and why I’m awesome.” It leaves your target audience thinking: Well, yippee for you, but what can...
by ProResource | Oct 9, 2013 | LinkedIn, Marketing, Nurture, Social Networking
Today’s guest post comes from Nathaniel Mollen, a student of philosophy at Ursinus College. Marketing is only a little like metaphysics, but it’s made him somewhat of an expert in making dry topics both clear and interesting. LinkedIn is popular, this is no secret....