by ProResource | Oct 14, 2013 | Lead generation, Marketing, Nurture, Startups
The first thing a tech startup needs to do in finding customers is to describe its ideal clients. Nail down the characteristics of this target audience. Many marketers create personas that go as far as identifying the client’s gender, age, lifestyle, challenges and so...
by ProResource | Oct 9, 2013 | LinkedIn, Marketing, Nurture, Social Networking
Today’s guest post comes from Nathaniel Mollen, a student of philosophy at Ursinus College. Marketing is only a little like metaphysics, but it’s made him somewhat of an expert in making dry topics both clear and interesting. LinkedIn is popular, this is no secret....
