ProSocial Insiders is a webinar series that allows your entire team to learn best practices for leveraging LinkedIn. These archived webinars run 30-60 minutes and can be watched on-demand. $995 gives up to 20 members of your team access for 6 months.
How to Make Your LinkedIn Profile Dynamic & Exciting
Craft your LinkedIn profile strategically so it supports your business goals. Learn how to tell the story of your expertise and accomplishments, build trust, and create opportunities to engage. This webinar digs into the most important sections of your LinkedIn profile, shows you how to use each section effectively, and includes tips and formulas to make writing easier.
How to Do Prospecting on LinkedIn
Discover the latest strategies for identifying prospects, introducing yourself, following up, and getting conversations started using LinkedIn.
- LinkedIn Sales Navigator Lead Builder search tips and tricks
- Four ways to introduce yourself
- Five ways to follow up
- How to avoid penalties and problems on LinkedIn
How to Build Relationships Using LinkedIn
Turn connections into conversations. Learn techniques for nurturing relationships on LinkedIn.
- Develop your follow-up strategy
- Create opportunities to reach out
- Converse without being sales-y
- Get your first conversation in the real world
How to Be Interesting on LinkedIn
Gain mindshare from your connections, keep their attention, and get them to engage with you.
- What type of posts people find interesting
- Where to find quality information to share
- Timing your posts
- How to increase engagement on your posts
How to Be Seen as a Thought Leader Using LinkedIn
Thought leadership delivers greater visibility, increased influence, access to industry leaders and customers, and ability to impact the future direction of the industry.
- How to go from expert to thought leader
- How to show thought leadership on LinkedIn
- Ideal topics for blog posts and videos
- How to expand your audience
LinkedIn Advertising 101
LinkedIn has significantly improved its advertising platform, adding new types of ads and tools that offer great value to anyone who wants increased brand awareness, lead generation or a larger audience for their blog posts.
- The different types of LinkedIn ads and which is appropriate for your purposes
- 4 ways to define your target audience
- How much each type of ad costs
- What kind of results to expect