Power Search Tips for Twitter

Sep 11, 2013 | Marketing, Twitter

using Twitter search effectivelyIn one second, more than 3,000 new tweets appear on Twitter. Do a search in Twitter for “software” and you’ll get more results than you need. While tweets may be short, there’s too many to wade through. Besides, you’re most likely looking for something a little more specific than “software.”

You can improve your searches with a few tricks. But first, let’s cover the basic search as it has few helpful features.

Start with the Basics

After entering “software” in the search box, Twitter displays “Top” results. These are popularly-retweeted topics and people. You can change “Results” options to “All” or “People you follow.” “All” doesn’t filter any tweets. Or you can limit the results to just “People you follow.”

Look to the left for “People” and “Photos.” These narrow your results to only people and photos with some connection to software.

Twitter search people you follow

Supercharge Your Twitter Search

For more targeted search results, use search operators. Maybe you’re interested in automation software. The basic search looks for tweets that have both words, not necessarily together as a phrase. Use quotation marks around “automation software” to pull up tweets with that exact phrase.

You don’t have to remember all the operators. Instead, use advanced search to get results as if you had used operators. Search operators can find tweets by person, geographic area, date and even by attitude.

Add Some Attitude to Your Search

To search by attitude, search one of the following:

automation software:)

automation software:(

Clever, eh? If you’re shopping for automation software, it’s a good way to find customers who may be happy or unhappy with software. Use product names to see what people say. If you sell automation software, then it’s a way to see find people who are happy or unhappy with your competitors.

Ask or Find Questions

Find someone who has a question about automation software by adding a question mark to your search:

automation software ?

Using question mark is a simple way to catch people who might be able to use your help.

Bring It Closer to Home

To find someone who has an automation software question near you, enter “software ? near:Dallas” (replace Dallas with your city). Dallas is a big place, so you can limit the distance with “software ? near:Dallas within:5mi” to look for those within five miles of Dallas.

Cut Noise From Your Results

Marketing automation is a hot topic. And it comes often in an “automation software” search. Maybe that’s not the kind of automation software you had in mind. So sharpen your results by telling Twitter to subtract marketing from the results by using:

automation software -marketing

You can add multiple words to subtract more items from your results.

Hack It with Hashtags

Many big trade shows and events now use a hashtag so people interested in the event can get updates, learn about a session and meet attendees. To connect with someone who works for an automation software company — that’s not marketing automation — attending South by Southwest, you’d use:

automation software -marketing #sxsw

Save Your Hard Work

You can save your searches so you can repeat them without entering the operators again. You may want to answer questions relating to your product category or industry on a regular basis. Save a search that finds questions, so you just click your way to help someone.

Twitter search can keep you on top of your industry, engage influencers, start conversations that lead to offline meetings and connect with customers and prospects. You never know what treasures you’ll find in thousands of tweets.

Share your Twitter search tips or experience in comments.

Who else should read this? Please share!

Recent Posts

Excellent LinkedIn Profiles for CMOs & VPs of Marketing

Who should be the best at creating an online presence, personal branding, content, and communication? Marketers, of course! And there’s no better place to demonstrate your capabilities than LinkedIn, where your clients, prospects, employees, and stakeholders will see...

3 Key Areas to Cultivate a Unified Team Identity on LinkedIn

If you ever wonder about the power of team alignment, take a look at the week we’ve just seen, culminating in the Super Bowl on Sunday. With 200+ billion US adults tuning in and activities that kicked off the previous Monday, the two teams, their fans, the sponsors,...

Did You Know? You Can Download Your LinkedIn History

Yes, you can! In fact, every member of LinkedIn can request a data file download of their LinkedIn history for free regardless of membership level.  Why would you do it?  For people like me — who love finding insights from data and patterns — a LinkedIn history data...

Top CEOs to Watch on LinkedIn in 2024

My work — and the work of our team — is to make LinkedIn work for CEOs, particularly the CEOs of SaaS companies. Sometimes a new client comes to us for job-seeking support, but more often, our CEOs want to use LinkedIn to speed their pursuit of other goals — raise a...

Forget the Gym, Hit LinkedIn: 2024 Resolutions for SaaS CEOs

We’re three days into 2024 — is it too early to stop talking about resolutions?  In fact, let’s skip the whole resolution thing, and go for something more realistic, strategic, and with straightforward steps to success. I’m excited about the possibilities of this...