This blog is for all the CEOs of small software companies who are committed to taking their companies to the next level, despite having only a small marketing budget.

These ideas are things I see other companies doing that you can copy. Some are strategic; others are purely tactical. Some are from other small software companies; some are from other types of businesses but can be used for software companies.

What they all have in common is that you can apply them in your own business to generate leads and increase sales.