Leverage the Power of Your Social Media Presence to Promote Your Practice and Attract New Clients
According to the American Bar Association, “Taking control of your online presence is a necessity, and there are few better ways to do so than social media. Used carefully, social media can give your firm a voice, amplify your professional reputation, and help drive new business.”
While your firm is using social media, you need your own personal social media presence, separate from your firm.
With a strong personal brand, you raise your profile in the industry, differentiate yourself, and attract ideal clients.
Use LinkedIn for Personal Branding
LinkedIn is the place to start. When people google you, your LinkedIn profile is one of the top results and they click on it, expecting to find comprehensive information about your capabilities and work history – deeper and richer information than is available in your website bio.
LinkedIn is also the dominant social media platform for lawyers. According to a 2017 study:
- 73% of in-house counsel said they had used LinkedIn for professional reasons within the past week.
- 86% of in-house counsel rated LinkedIn as a highly credible source of information, second only to traditional media, such as the Wall Street Journal and the Economist.
- 53% of in-house counsel said they use LinkedIn to connect with business and industry leaders, and with outside counsel with whom they work.
Law firm marketers believe in LinkedIn as well. 98% rate LinkedIn as somewhat or very valuable for distributing content. They recommend that individual attorneys pay the most attention to sharing updates, articles and comments.
Let’s talk about what you want to accomplish and see if we can help you. Schedule a 15-minute call here. Whether or not we end up doing business, you will come away from the call with insights about social media and personal branding that will be useful to you.
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