by ProResource | Sep 4, 2013 | Marketing, Social Networking, Twitter
Twitter is a noisy place that can be a gold mine of information and connections, especially when you find the experts and thought leaders in your industry. Before identifying them, create a Twitter list for one-click access to this cream of the crop. Using this list...
by ProResource | Apr 26, 2013 | Marketing Tools, Public relations, Twitter
In the past, I’ve researched the Internet to identify experts’ social media accounts, blogs and publications for the topic in which they’re experts. This sounds easy to do with all the search engine and social media search tools available, but it takes a lot of time...
by ProResource | Feb 13, 2013 | Community building, Marketing, Nurture, Social media, Social Networking, Twitter
For Twitter to work means having followers. And having followers means creating tweets that compel people to follow. While some people automatically follow everyone back, some take the time to review your tweets before deciding. These could be the people you want to...
by ProResource | Oct 29, 2012 | Marketing, Public relations, Social media, Social Networking, Twitter
Retailers use Twitter to connect with customers, listen to feedback and share ideas. When you start using Twitter, the first two things you want to do is listen and respond. Find out what people are saying about your retail store and its competitors. If someone...
by ProResource | Sep 17, 2012 | Education, Marketing, Social media, Social Networking, Twitter
Twitter gives restaurant and franchise owners and employees a place to connect with customers, listen to customer feedback and get ideas. Yes, you want to promote your restaurant to compel people to stop by. However, focus on that too much and it’s a recipe for...
