by ProResource | Jun 24, 2014 | Marketing, Nurture, Work life
How many hours do you work in a week? Most likely at least 40 considering many businesses have the standard 8-hour working time with a half hour to an hour extra for lunch. This could be 7 am to 4 pm, 8 am to 5 pm, 9 am to 6 pm, or somewhere in between. Who takes a...
by ProResource | Apr 8, 2014 | credibility, Marketing, Nurture, Social Networking
Buyers don’t just look for a solution. They’re also looking for a business partner and someone they can trust. The foundation of any business relationship is trust. It’s easier to build trust when you can look someone in the eye and shake hands. It’s harder to do...
by ProResource | Mar 25, 2014 | Customer relationship management, Nurture, Social Networking
I subscribe to emails from a client’s competitor to stay in the loop on what the competitor is doing. In an email, the competitor announced receiving rave reviews from a website that provides impartial coverage of its industry. Curious, I went to the website to search...
by ProResource | Mar 20, 2014 | Customer relationship management, Marketing, Nurture
Everyone wants to look connected, knowledgeable and successful. When you help your prospects look good to the people who matter to them, they feel good about you, which helps build trust. How can you make them look good? One way is giving them information they can...
by ProResource | Mar 13, 2014 | Customer relationship management, Marketing, Nurture, Social Networking
Researchers have found that what we do with our faces affects how we feel. When we smile, we feel lighter and happier. A person undergoing an uncomfortable procedure with a frown has a greater chance of experiencing more pain than a person who doesn’t frown. Try this...
by ProResource | Mar 6, 2014 | credibility, Marketing, Nurture, Social media
Being transparent is another important part of building trust. And social media offers a great forum for that. But what does it mean? Why is it a good thing? Transparency means showing others who you are – by being yourself, open and honest. Your actions and...