Love is the Killer App
I’m a little late to the party with this book – I bought it a long time ago and carried it around in my beach bag for at least two summers, intending to read it and somehow never did. But I found it again and once I started reading, couldn’t put it down. I love this...
Easy ROI for Social Media: Permanent Contact Information
If you are in social media, I guarantee people are saying to you “I just don’t know if social media is worthwhile for my business.” Here’s what you say back… How much time and effort do you spend keeping your contact data up-to-date? How many opportunities do you lose...
How to Get the Most Out of a Trade Show
One of the questions I hear often from clients is whether it makes sense to attend a particular trade show or conference. They tell me they don’t get as many leads as they used to, and they’re wondering if it is worth the expense. I tell them that they need to think...
USE SOCIAL MEDIA EFFECTIVELY
Develop a strategic approach with one-on-one help from a SocialVelocity coach.
Best Nurture Marketing Blogs
We are going to be celebrating our fifth birthday soon, and in honor of the celebration thought this would be a good time to acknowledge some of the other people who blog about nurture marketing. It has become an increasingly popular topic and these blogs are all...
Theme 7: Ask for Help
Your seventh theme for social media marketing (and the last in this series) is to let people help you. When you ask people for small favors – that they can easily do – you are helping them feel good about themselves. And then they also feel good about you. I know, it...
Theme 6: Show a Bandwagon
Everyone wants to be part of a success. So use social media to let people see that what you do is working – that others are excited about what you offer and are jumping on it. You don’t have to wait for big wins to do this – share the small triumphs too. Talk about...
Theme 5: Show That You’re Connected
Your fifth theme for your social media marketing is to show who is connected with you. This is the whole point of social media! If you can show that other people – particularly people your prospects respect – have checked you out and decided to get involved with you,...
5 Ways to Use Fiverr
If you haven’t heard about Fiverr you need to check it out! It’s a website all about things people will do for $5. You can search gigs – people who have posted what they will do for $5 – or submit your own requests, saying what you would like to have someone do for...
Theme 4: Share Who You Are
People do business with people they know, like and trust. So let people get to know you better. Let them see that you are a nice person – the kind of person they would be comfortable doing business with. Show some of your personality – you don’t have to share...
Get a Couple More Clients
Are you looking for a few more clients? The easiest way to have a steady stream of leads is to set up a simple nurture marketing program designed to get referrals. Most small businesses are built on referrals. They are the easiest leads to close. They tend to close...
Theme 3: Care about Quality
A third theme for your social media marketing is quality. Let people see that you care about quality and excellence. Everyone wants to know that if they buy from you, you will deliver as promised, and they will get good results. Show them that you care about...