If you are looking to build credibility on your website, here is a really cool idea… When you send out a press release through PR Newswire you now have the option of getting the image of your choice displayed on one of those huge monitors in Times Square. You can […]
Not that I’m bragging (OK, I’m bragging), but SoftwareCEO’s email newsletter today features two articles on How to Recession-proof Your Business. Part 2 includes some of my tips on how to market in a recession.
Trendwatching.com is one of the coolest sites on the web. They track emerging consumer trends to give businesses ideas for new products and services. They do a monthly email newsletter where they highlight one trend or a group of trends they have identified. Even though these are consumer trends, but […]
I just received an email newsletter with this subject line: How to Craft Irresistable Subject Lines. That’s a great subject line – pretty much irresistable to someone like me who is currently involved in creating several email marketing campaigns for clients. A lot of the content was common sense, but […]
MarketingSherpa just released a chart showing the changes companies are making in their marketing tactics because of the economy. They did their survey at the end of September, which is before the worst hit, but this shows a lot of the same things we are seeing with our clients. Both […]
So you know where I’m coming from, here are the top 9 types of marketing I believe virtually every small software company should be doing: Pay-per-click advertisements (Google ads) Public relations Nurture program Search engine optimization Education strategy Email newsletters Flash demos Referrals Get Creative You can get a fuller explanation […]
This blog is for all the CEOs of small software companies who are committed to taking their companies to the next level, despite having only a small marketing budget. These ideas are things I see other companies doing that you can copy. Some are strategic; others are purely tactical. Some […]