The old sales funnel may not be recognizable, but there’s still a framework for marketers and salespeople to use as a guide. It is important to understand that the thought process a potential customer goes through is no longer one directional and linear, but rather a web of potentiality.
To start off, here is a useful tool we’ve found:
And here are our pick for top 5 posts on the subject:
And finally, here is our take on it: