How Elite Salespeople Use LinkedIn: An Interview with John Asher, CEO at ASHER Strategies

It’s no secret that LinkedIn is the top professional social networking site — of its 562 million users worldwide, 61 million are senior-level influencers and 40 million hold decision-making positions. Sellers who have mastered LinkedIn create 45% more opportunities per quarter, are 51% more likely to make quota, and outsell 78% of their […]

5 Most Common Tech Marketing Mistakes

b2b marketing mistakes

We can all agree that no one wants to spend money on marketing that doesn’t produce results.  But, to be fair, marketing is not a perfect science.  You can do 95% of everything right, but with just one element out of synch, you risk total failure.  The good news is, […]

Use This Simple Method to ‘Debug’ Marketing Before Your Product Launch

marketing testing

When you are about to launch a new product, there are many things that keep you awake at night… Is there a major flaw you haven’t discovered yet, despite all your testing? Is the pricing strategy you have chosen the right one? Will you be ready to launch on time? […]

CEO Profiles on LinkedIn: 10 More Excellent Examples

linkedin profile examples for ceos

Have you seen what other CEOs are doing on LinkedIn? Viewing other CEO profiles is a great way to get ideas for your own LinkedIn presence. It’s been nearly three years since we published our first blog post highlighting 10 great examples of LinkedIn CEO profiles. Since then, LinkedIn has […]

December on LinkedIn: What to Do, What Not to Do

eggnog winter December

You don’t need eggnog to make your holidays happy – and productive – on LinkedIn. With just a little thinking outside the box and some simple year-end attention, you’ll land the gift that keeps giving throughout the year ahead. Here are some tips for getting the most out of LinkedIn […]

ProResource Challenge: Can a Better Profile Picture Lead to More Views?

professional headshot linkedin

If a picture is worth a thousand words, a professional photo may be worth much more. The Theory: I’ve posted before about how a professional photo improves your LinkedIn profile and enhances your personal brand online.  Your profile picture is part of that important first impression you make on others […]

ProResource Challenge: Can You Generate Leads By Viewing LinkedIn Profiles?

views leadgen linkedin

Can You Generate Leads by Viewing LinkedIn Profiles? There are as many opinions about how to generate leads on LinkedIn as there are LinkedIn experts. The Theory:  One strategy that is often recommended is the practice of viewing profiles of potential clients. The theory is that once someone sees you’ve […]

How Do You Measure “Success” for a LinkedIn Makeover?

measure linkedin ROI results

You’re thinking about investing in having a profile makeover done by a LinkedIn expert. Yes, it will be nice to have someone else do all the work for you.  Yes, it will likely get done faster. Yes, they know LinkedIn better than you do, which means the profile will almost […]

LinkedIn 101: How to Create a LinkedIn Profile That Actually Gets the Results You Want

LinkedIn 101: Doing It Right

Officially launched in 2003, LinkedIn has more than 414 million registered members in more than 200 countries. With an average of two new members registering per second, it’s the largest professional social media network in the world. Most professionals know they need to have a LinkedIn profile. However, most just […]

How to Optimize Your LinkedIn Ads and Sponsored Updates

LinkedIn Ads and Sponsored Updates

Picture an active LinkedIn user. Perhaps, it looks like you. You interact in all the right Groups. You post regular updates under both your personal and company profiles. You even publish LinkedIn blog posts. It’s possible to do all this and still not being making the most of your LinkedIn […]

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