by ProResource | Oct 14, 2013 | Lead generation, Marketing, Nurture, Startups
The first thing a tech startup needs to do in finding customers is to describe its ideal clients. Nail down the characteristics of this target audience. Many marketers create personas that go as far as identifying the client’s gender, age, lifestyle, challenges and so...
by ProResource | Jul 25, 2011 | Marketing, Public relations, Social Networking
As you are building out your nurture marketing program, make sure you include all the people who could be referring business to you. Spend a little time every quarter brainstorming about who else is engaged with your prospects and might be able to tell them about your...
by ProResource | Feb 18, 2010 | Marketing, Strategy
I talk a lot about nurture programs. That’s because they are some of the most inexpensive and effective marketing any business can do. They are also incredibly versatile. Here are 5 different ways you can use a nurture program in your business… 1. Nurture...
by ProResource | Mar 24, 2009 | Lead generation
The vast majority of small businesses get most of their customers through referrals. Referrals are the leads that are most likely to close, and they are usually effectively free. So why are you not doing more to increase the number of referrals you get? The problem is...
