by ProResource | Dec 26, 2012 | LinkedIn, Marketing, Social media, Startups
You may have a great idea for your tech startup, yet it may have room for improvement to ensure you produce something that fulfills the customers’ needs and wants. Market research helps you do that by identifying market need, market size, competitors, and the ideal...
by ProResource | Jul 13, 2011 | Interviews, Marketing
I just finished reading a classic and highly recommended book, Topgrading, by Bradford D. Smart, PhD. It was full of wonderful advice on how to make sure you hire all “A”s (as opposed to “B”s or “C”s) – in other words, the...