by ProResource | Sep 9, 2011 | Marketing, Project management
The reality is that many projects are not a good fit for outsourcing. Others can be outsourced, but only after you have a good relationship with someone who knows your business well. Of course, some are great candidates and can be outsourced easily. The trick is...
by ProResource | Sep 2, 2011 | Interviews, Marketing
If you are short on time, here are 3 questions that give you the fastest way to identify whether you are talking to someone who really knows what they are doing. 1. What process do you use when you work with clients? In other words, what are the steps they are going...
by ProResource | Aug 19, 2011 | Education, Marketing
In the last post, I said that we use a 2-part strategy to educate marketing freelancers effectively and inexpensively. Here’s the second part… Whenever we can, we choose the first project a new marketing freelancer works on so they can learn while they are...
by ProResource | Aug 12, 2011 | Education, Marketing
One of the most important skills to master if you want to outsource marketing effectively – or even if you simply need to educate new hires and get them productive quickly – is teaching your marketing person what they need to know about your business. The...
by ProResource | Jul 13, 2011 | Interviews, Marketing
I just finished reading a classic and highly recommended book, Topgrading, by Bradford D. Smart, PhD. It was full of wonderful advice on how to make sure you hire all “A”s (as opposed to “B”s or “C”s) – in other words, the...