For business owners -
If you are planning to hire someone to do social media marketing for you...
The simplest strategy is to have them use the shortcuts you will get in the second week.
They can use those techniques to come up with a steady stream of posts for you. It will require virtually no time and effort from you.
But - you should learn the 7 themes that you will get in the first week and use those yourself.
You will see things in your business that your assistant (or consultant or agency) won't know about. You also have much deeper knowledge of your market, your customers, and your business than they do.
If you contribute posts about these topics, your social media presence will have much greater value and authenticity.
You can have someone else manage the day-to-day posting, so you have a steady stream of messages getting out. You can post whenever you come across something particularly interesting or when you have something you want to share. Combining the two gives you the greatest leverage for the least effort.
Use Social Ideas to:
- Give you a framework for your social media posts.
- Give your assistant a plan to execute on your behalf.
- Let you see where to add your unique spark.
If you are planning to do the posts yourself...
The 7 themes will help you understand what kind of messages you need to share.
The 7 shortcuts let you create a set of messages that you can post when you don't have time to craft something else.
Then create a file where you store all the Social Ideas emails.
Whenever you need an idea for a status update, a blog, an article, an email... Just open the folder and scan down the list of subject lines. Something will jump out at you.
Some of the ideas are ideal for a short tweet. Others lend themselves to a longer treatment - maybe a full article or a video. Use them however you want.
Use Social Ideas to:
- Help you organize your social media posts.
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Build a brainstorming library.
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Help you craft the phrasing of your messages.
