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Up to 95% of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70% of them will eventually buy a product from you – or your competitors.
Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale
Quoted by Marketo in The Definitive Guide to Lead Nurturing
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Nurture marketing is a simple, low-cost way to:
Nurture programs can cost as little as $100/month, and can increase your sales by 10-20% each year. Best of all, they are easy to delegate and manage - you can have someone else do all the work for you.
Why do you need a nurture program for leads?
Many of the people who contact you aren't yet ready to buy. Maybe they are just beginning their research. Maybe they are only thinking about buying – not ready to act.
It's hard to justify spending a lot of time with people who are not ready to get serious about buying.
But you don't want to lose touch with them either.
Use a nurture program to keep in touch effortlessly.
You'll be able to gently and painlessly educate people about what you do, how it works, why you're better than competitors, and why your products and services are worth what you charge.
With a nurture program, you can automate sending out that information so longer-term leads get the information they need – bit by bit – automatically.
This lets you focus on closing the people who are ready to buy now, secure in the knowledge that longer-term prospects are being taken care of.
