You have developed a new product or service, and now you're ready to start marketing it.
Or maybe you have a successful product and you'd like to reach out to a new market.
Nurture marketing is an effective and inexpensive way to do your new launch.
We recommend beginning with one nurture program for prospects and another for people who might refer business to you. In some circumstances, you might want to reach out to your current customers too.
With nurture marketing, you are in control.
Start small or go big
You can start small and grow your marketing as you get results. This helps you control your budget so you spend only what you can afford.
Starting small also gives you the opportunity to work out the kinks in your delivery mechanism before you expand to a larger market.
Or you can start with a big list and reach out to a lot of people.
Try different messages and offers
You can use nurture marketing to test several different messages and see what people respond to.
You can also try different offers to see which works best. Once you know what people respond to, you can repeat that more often.
Build buzz
You can start nurture marketing before your launch to build buzz about what you're working on. Generate some excitement and get people ready for your big announcement.
Then once you have launched, you can use your nurture program to share how successful your launch was and get people even more excited.
