Become a Thought Leader in Social Media
& Set an Example for Your Team
As someone who manages a team of sales executives, you know how important social selling is – your team makes extensive use of LinkedIn to research prospects and customers.
But did you realize customers are researching you too? 78% of C-suite executives say they will look up a sales executive on LinkedIn before meeting with them. So when your team brings you in to meet with a customer, odds are good that they will look you up on LinkedIn.
Make It Easier for People to Know, Like & Trust You
If your LinkedIn profile is all about what a great sales executive you are, you’re missing an opportunity.
You could be feeding those customers information about how you and your team can help them: what problems you can solve, how have helped organizations like theirs, and the benefits they gain from solving them your way.
You could be building credibility by allowing them to see the full depth and breadth of your expertise.
You could be using your profile to help them feel comfortable with you. To let them see you know some of the same people they do. That you are interested in the world beyond closing deals – that you give back and support the community. That you aren’t simply a sales machine, you are a unique and interesting person.
Your Team & Social Selling
According to surveys from LinkedIn:
- 75% of B2B buyers use social media to make purchasing decisions.
- 4% of buyers and influencers have a favorable impression of someone who reaches out to them cold, but 87% have a favorable impression of someone who is introduced to them by someone in their professional network.
- Sellers with a strong Social Selling Index have 45% more opportunities per quarter and are 51% more likely to hit quotas.
- 90% of B2B decision makers say they will not take a cold call. But 92% will engage with someone they recognize as a thought leader in their industry.
When your team is active in social media, they are more likely to be successful. You can set the example by using LinkedIn to demonstrate expertise, provide value to your connections, and maintain mindshare.
Sales Leader Examples
Imagine yourself with a strong social media presence – you could look like these sales leaders:
How We Help
We can create a strong personal brand for you. You focus on what you do best, and we’ll take care of your social media presence.
Or you can get social media coaching so you start doing it yourself, with one-on-one support from an expert.
As a first step, would you like to see what we recommend for sales leaders?
Want to Talk?
Let’s talk about what you want to accomplish and we’ll provide some free advice. Schedule a 15-minute call here. Whether or not we end up doing business, you will come away from the call with insights about social media and personal branding that will be useful to you.