Become a Thought Leader in Social Media –
Stay Top-of-Mind, Impress Prospects, Get Referrals
As a sales executive, you know how important LinkedIn is – you make extensive use of LinkedIn as you research prospects and new accounts.
But did you realize they are researching you too? 78% of C-suite executives say they will look up a sales executive on LinkedIn before meeting with them.
Make It Easier for People to Know, Like & Trust You
If your LinkedIn profile is all about what a great sales executive you are, you’re missing an opportunity.
You could be talking to customers, helping them appreciate how you can help them: what problems you can solve, how you solve them, and the benefits they gain from solving them your way. You want them to see how knowledgeable and helpful you are, so they want to talk to you now.
You should also be using your profile to help people feel comfortable with you, to demonstrate expertise, build credibility, and create trust. To let them see that you know some of the same people they do. That you are interested in the world beyond closing deals – that you give back and support the community. That you aren’t simply a sales machine, you are an interesting person.
Social Selling Pays Off
According to surveys from LinkedIn:
- 75% of B2B buyers use social media to make purchasing decisions.
- 4% of buyers and influencers have a favorable impression of someone who reaches out to them cold, but 87% have a favorable impression of someone who is introduced to them by someone in their professional network.
- Sellers with a strong Social Selling Index have 45% more opportunities per quarter and are 51% more likely to hit quotas.
- 90% of B2B decision makers say they will not take a cold call. But 92% will engage with someone they recognize as a thought leader in their industry.
When you are active in social media, you demonstrate expertise, provide value to your connections, raise your profile in the industry, maintain mindshare, and position yourself for referrals.
Let’s talk about what you want to accomplish and see if we can help you. Schedule a 15-minute call here. Whether or not we end up doing business, you will come away from the call with insights about social media and personal branding that will be useful to you.