Use Social Media to Create a Strong Personal Brand that Promotes Your Business and Advances Your Business Goals
As the CEO of a rapidly growing business, your personal brand matters.
You are the face of the company. People trust you, believe in you, and follow your lead. You define the vision, you make strategic decisions, you are the one who gets everyone aligned and moving in the same direction.
You need your own personal social media presence, separate from your company.
Customers, prospects, investors, partners, job candidates, and the media research you online. They google you, find your social media profiles, and come to LinkedIn to learn more about you.
With a strong presence, you gain the opportunity to tell your story directly to stakeholders, including customers, employees, the media, partners, and analysts:
- Share your vision & insights.
- Educate about important issues.
- Raise your company’s profile in the industry.
- Align your team, so everyone is focused and moving in the right direction.
- Interpret the news, so everyone knows where you stand.
By speaking directly, in your own voice, you create a positive reputation that can become one of your company’s most important assets.
Align Your Social Presence with Your Business Goals
Your social media presence can support your business initiatives and help you make faster progress towards your goals.
Build awareness – When you are active in social media, you attract prospects and partners who need the solutions your company offers.
Gain media coverage – With a rich social presence, editors, reporters and bloggers can more easily find you, identify you as a quotable resource, and reach you in time to meet deadline.
Speed funding – Make your traction visible to investors, and allow them to see how well connected and respected you are.
Recruit key players – The best people want to work for companies that are ahead of the curve. By using social media effectively, you make your vision and leadership skills more visible.
CEOs Need to Be Social
Increasingly, customers and employees expect to see CEOs on social media. More importantly, CEOs who are active in social media are perceived as more effective. According to a study conducted by Weber Shandwick (The Social CEO), 76% of global executives surveyed said it is a good idea for CEOs to be social:
- 78% said it has a positive impact on the company’s reputation
- 76% said it shows innovation
- 75% said it was a good way for CEOs to communicate with employees
- 75% said it was a good way for CEOs to build relationships with the media
Furthermore, the executives said the CEO’s participation in social media makes them feel inspired, technologically advanced, and proud.
They rate a CEO who is active in social media as more forward-thinking, a better communicator, more effective, open and accessible, and inspiring.
Having a strong personal brand benefits your company as well. Global executives attributed 45% of their company’s reputation and 44% of their market value to the reputation of their CEO. (View CEO reputation infographic)
Social CEO Examples
Imagine yourself with a strong social media presence – you could look like these CEOs:
How We Help
We can create a strong personal brand for you. You focus on what you do best, and we’ll take care of your social media presence.
Or you can get social media coaching so you start doing it yourself, with one-on-one support from an expert.
As a first step, would you like to see what we recommend for CEOs?
Want to Talk?
Let’s talk about what you want to accomplish and we’ll provide some free advice. Schedule a 15-minute call here. Whether or not we end up doing business, you will come away from the call with insights about social media and personal branding that will be useful to you.