How to Monitor Your Brand Online
A hotel in Vegas failed to listen when a customer complained on Twitter about the hour-long wait to check in. (Ridiculous!) A competitor caught the complaint and responded. Rather than tweeting something like “Come to our hotel,” the competitor was empathetic and...
4 Tips for Using Endorsements on LinkedIn
LinkedIn gives you two ways to provide references to others. One is recommendations where you write a paragraph explaining why that person would be a good hire, partner or connection. The other is endorsements. Here you endorse people’s skills with a quick click....
Nurture Marketing 2.0
Here is an approach to nurture marketing that is very similar to ours, courtesy of guest blogger Laura Like... One of the great results from connections is finding that someone else has arrived at the same destination from a different direction. Nurture Marketing is...
Grow Your Network and Business with New LinkedIn Updates
Yes, LinkedIn has changed things again. Before shaking your head, learn about these valuable updates that will do a better job telling your business and professional stories. With a cleaner look and enhanced image features, LinkedIn profiles adopt a more visual design...
5 Tips to Connect with People in Twitter
For Twitter to work means having followers. And having followers means creating tweets that compel people to follow. While some people automatically follow everyone back, some take the time to review your tweets before deciding. These could be the people you want to...
Your new company and business venture … now how about your brand?
Today's post is by Nick Davis of Sans Serif Communications in Fairfax, Virginia. Your brand, your image, your company—don’t mess it up now. Designing a logo is “all opinion.” Why red vs. blue? Why big vs. little? Why serif vs. sans serif typefonts? If you are not...
How To Make Sure You Get Paid On Time
Here’s a guest post from Sean D’Souza, who is an expert at writing persuasive copy, on an issue that is near and dear to the heart of all entrepreneurs… When you went to buy your computer, you paid for the computer in advance. When you went to the dentist, you paid...
Make Your Blog Go “Ka-Ching!”
Here is a guest post from Joan Stewart, whose publicity tips I have followed and learned from for more than 10 years… Make this the year you finally start treating your blog like a business and not a hobby. That's what 54-year-old Jim Hopkins is doing. The former...
Four Ways To Make Your Emails Better – For Free!
Here’s a guest post from Rebekah Henson, an email marketing expert… Marketing with email is an effective way to stay in touch with your customers, remind them of your brand and get repeat business from them. When you’re first starting out, you may not have all the...
Market Research for Tech Startups
You may have a great idea for your tech startup, yet it may have room for improvement to ensure you produce something that fulfills the customers’ needs and wants. Market research helps you do that by identifying market need, market size, competitors, and the ideal...
When Free Is Appropriate (And When It’s Not)!
Here’s a guest post from Sean D’Souza, who is an expert at writing persuasive copy… How powerful is the word F-R-E-E? And where do you draw the line between offering products and services free vs. charging? Hard question to answer isn't it? Everyone tells you, you...
5 Steps to Get the Most Out of Meetup.com
Networking events provide startups with an avenue to find investors, customers, talent, partners and many other resources. So how do you find networking events near you and that fit the needs of your startup? Meetup (www.meetup.com) helps you identify nearby...