Power Search Tips for Twitter
In one second, more than 3,000 new tweets appear on Twitter. Do a search in Twitter for “software” and you’ll get more results than you need. While tweets may be short, there’s too many to wade through. Besides, you’re most likely looking for something a little more...
5 Ways to Use Twitter to Find Industry Experts and Thought Leaders
Twitter is a noisy place that can be a gold mine of information and connections, especially when you find the experts and thought leaders in your industry. Before identifying them, create a Twitter list for one-click access to this cream of the crop. Using this list...
How to Nurture Leads Online Using Social Media
Today's guest post comes from Nathaniel Mollen, a student of philosophy at Ursinus College. Marketing is only a little like metaphysics, but it's made him somewhat of an expert in making dry topics both clear and interesting. Lead nurturing is not really a new idea,...
How to Use Keywords in Your LinkedIn Profile
Keywords in your LinkedIn profile can mean the difference between appearing in the top of LinkedIn’s results and several pages deep. Keyword placement and density can also help you move to the top of the search results. However, some people stuff keywords in their...
3 Social Media Guidelines for Financial Advisors
Although many financial advisors would like to get out there in social media, they’ve been cautious and with good reason. A July 2013 SEI poll of 200 advisors has found less than a third of respondents use social media. They’re concerned about broker dealers,...
9 Tips for Status Updates on Your Company’s Facebook Page
Some companies post and post and post yet no one comments or likes. They feel like they’re talking to a wall. One of the more common mistakes in companies’ Facebook marketing strategies is constantly marketing a product and linking to their own content. In other...
Doing Due Diligence on a Startup Using Social Media
Investing in a startup is an exciting adventure because you get in the game early before any of the players become stars. And when they start winning games, you feel a thrill knowing you were there at the beginning. Although it’s a risky investment, you miss 100% of...
How Will Gmail’s New Tabs Impact Email Marketing?
Gmail’s move to the new tabbed inbox layout has many marketers freaking out. They’re worried that all of their company’s emails will fall into Gmail’s new “Promotions” tab and their hard-won opted-in readers will stop reading. Just in case you’ve been on a long...
Craft a Powerful LinkedIn Professional Headline
This post has been updated. The professional headline is the line that appears immediately below your name at the top of the profile. By default, LinkedIn populates the headline with your current job title and company. Since this information appears in “Experience”...
Can LinkedIn Contacts Be Your CRM?
LinkedIn acquired Connected, the company behind the contact management tool that LinkedIn incorporated and renamed it LinkedIn Contacts. This gives users access to a basic customer relationship management tool to help them manage interactions with customers, prospects...
LinkedIn Contacts: An Easier and Smarter Way to Stay Connected
LinkedIn Contacts adds an extremely simple CRM system to LinkedIn, allowing you to manage your contacts and your interactions with them inside LinkedIn. While it doesn’t have the robust features that a larger company needs in its CRM, such as pipeline forecasting, for...
Find Experts and Influencers Online with Little Bird
In the past, I’ve researched the Internet to identify experts’ social media accounts, blogs and publications for the topic in which they’re experts. This sounds easy to do with all the search engine and social media search tools available, but it takes a lot of time...