ProResource LLC provides nurture marketing services to small businesses.
We help businesses get started with nurture marketing. We teach virtual assistants how to do nurture marketing for their clients. We are all about nurture marketing.
I'm Judy Schramm, and I'm the CEO of ProResource.
My entire career has been in marketing. I have run two marketing agencies, been an international marketing manager and a regular marketing manager. Even when I had jobs that were not technically marketing - when I was straight out of college working as a computer programmer or in a small retail business, I was still doing marketing.
I specialize in working with small businesses. In fact, I have worked with more than a hundred small businesses over the course of my career.
I love helping small businesses. I get to work with people who are passionate about what they do - who have a great product or service and just need to get the word out about it.
Over the past 16 years I have helped launch more than 150 products and services. I've worked on even more products and services that weren't new - where our clients just wanted to generate more leads or increase sales.
I have done just about every kind of marketing, advertising and public relations there is. I've done Google ads and display ads, press releases and social media, trade shows and seminars, search engine marketing and signage, videos and podcasts, blogging and brochures, webinars and white papers, channel marketing (from both sides), and too many other things to list.
A little over 5 years ago I noticed that one type of marketing worked better than the others.
It worked for small companies with tiny budgets as well as bigger companies that could afford to invest more in their marketing.
It didn't take a lot of time or money.
It was easy to do - both for us and for the client.
It worked just about every time we tried it.
That was nurture marketing.
I decided to build a whole business around this one type of marketing - to teach it to as many people as possible so everyone can take advantage of what it can do for their business.
That business is ProResource.
It is built on a few principles:
1. Marketing has to be simple.
Nurture marketing is by nature fairly simple, but we have been working hard to systematize it to the point where it is like McDonalds - where it is easy to do and easy to manage and you can't get it wrong.
2. Marketing has to be inexpensive.
Most small businesses don't have a lot of money to put into marketing. Nurture marketing fits the bill. The ideal budget is 1.5% of last year's revenue, but you can do it for free if you need to.
3. Marketing has to work.
So many types of marketing don't work all the time, and it's hard to measure even when it does work. Nurture marketing works consistently, and it's measurable. It doesn't work overnight - it depends on repetition, which means you have to give it a little time. But it does almost always work, and you can track results.
4. You have to market month in and month out.
Repetition is what brings results. But you should be doing marketing every month anyway, because you want a steady stream of leads and sales, and to get that you have to keep marketing.
5. Marketing works better if you have someone else do the work.
Most business owners are much too busy to do their own marketing. Nurture marketing is ideal for delegating and outsourcing. So we design programs with the idea that you are going to hand yours off to a virtual assistant or someone else to do the work. That way you don't even have to think about it, it just gets done.
Give us a try.
We have worked very hard to create a simple, elegant, foolproof and easy way for you to get some powerful marketing in your business.
Try it. I think you'll like it.
Judy
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