You have heard of crowdsourcing, I’m sure. The idea is that instead of outsourcing a project to one person or company, you outsource the same project to a group of people and then pick the result you like best. There are a lot of advantages to...
I recently started following Damon Carson, a PR wiz who advertised in one of the HARO newsletters. For anyone who doesn’t know what HARO is… HARO stands for Help A Reporter Out. It’s a 3x/day listserv where reporters and bloggers ask for sources to...
We’ve been working on some free email courses to help clients (and prospective clients) learn more about managing specific types of marketing. The idea is that the more you know about what to expect and how the process works, the easier it will be to manage...
This post was updated on 11/11/2020. High potential executives aren’t just born, they’re made. Successful business leaders spend as much time developing their professional selves as they do mentoring others. As a perk or incentive, businesses often...
If you’re not already doing some kind of nurture program, you should start now. It is inexpensive (typically less than $500/month) and highly effective. Nurture programs are designed to educate prospects about the value you provide – because almost any...
